Just launched http://arstudio.ca for Autumn Rose Beauty Studio by Sonia Kanda! Sonia is a multi-talented Makeup and Hair artist and also offers Skin care services at her home studio in Surrey. Check out the web site at http://arstudio.ca! Visit Sonia’s page Autumn Rose Beauty Studio – Professional Hair, Makeup, and Skin Services
15+ years building web sites and having the big picture, long-view on Internet, here are some truths I know and use daily helping clients:
1. Don’t launch anything online, not even Youtube or Facebook, until you fully OWN a domain name and have a web site. Having a website lets you point visitors somewhere so you can make them do something: buy, contact, signup, read, watch, join, discuss, etc.
2. Never let your web designer register your domain name. That includes me. In fact, I specifically tell my clients to register themselves.
3. Register your domain and web hosting with separate companies.
4. Use a CMS like WordPress, Joomla, or Drupal, unless you are building something super-custom, in which case, get some professional guidance.
5. Most business web sites with fairly standard content needs won’t cost more than 5k. That includes a blog. If you have some area of the site that needs some fancy functionality, it might cost more.
6. Use Google Analytics and Google Webmaster from day 1
7. If you are building an online shop, use Shopify or Magento (both are CMS’s), or one of the many similar variants. WordPress should be a tertiary choice for an online store.
8. Page layout and design is all about eyeball management. YOU decide what you want visitors to do. That’s page layout 101.
9. Responsive design is necessary. 40% on average are visiting from mobile and tablet
10. The site should be tested in multiple browsers before launch.
11. Content (text, pics, video, audio) is still king.
12. Each page should satisfy left and right brainers. Some like pics and bullets, some like the long read.
13. If your web designer can’t change the color of something on the page, hire a new web designer. Everything on a page can be changed. Everything. Really.
14. If your web designer doesn’t give you a back-end management tool to change/update your content, hire a new designer. No discussion. In 1996 I had to do the updates for clients, but today, the tools exist for clients to do the changes themselves. I still have clients that ask me to do the updates, but the tool is there for them anytime.
15. Adobe Flash is circa 2000 and should be used very sparingly – if at all. HTML5, Jquery, and cool CSS makes most things great and is SEO friendly.
16. If your web designer says he will get you x number inbound links for cash, hire a new designer and then Google “black hat vs white hat”
17. Register your domain name for at least 2 years. Google considers domain age in SEO ranking.
I probably missed about 100 others, but there you go.
It’s amazing that some companies just don’t get Marketing. They are me-focused and not customer-focused. I just registered SaveAWhiteboard.com. Can you imagine that nobody in the digital whiteboard space actually thought of this? How many searches are made each month for “Save a Whiteboard”? Will find out soon.
Some nice business cards made for Sana Nurani of Makeup in Session. They look great!
Business card design is probably the most challenging design medium to create in. You have to put essential information in a pleasing format but are tightly constrained by the tiny 3.5″ x 2″. If it’s done right, it’s a wonderful branding tool. The golden rule of good design: remove whatever doesn’t add to the design plays a crucial role in this format. Business card design is a delicate balance of design vs information. Sometimes, design wins out but I think with business cards, information clarity and readability are more important.
TIP: The MOST important trick to remember: PRINT out the design before you send the final document to press so that you can adjust the final font choice and sizes. I like JukeBoxPrint.com but there are many good print shops out there.
Everyone, say hello to Sana Nurani, a Hair & Makeup Artist in Vancouver if you need makeup, hair, and beauty expertise for an upcoming event. Like her page as well, Makeup in Session. Site launching soon!
#businesscarddesign #graphicdesign #gfx #businesscards #minimalism #jukeboxprint