What is your business story?

Got a business? Option 1: Get clicks. The more clicks, the more customers. But that’s a losing game because someone else will pay more for clicks and it’s a never-ending game. Option 2: Be a great story teller about your mission/products/services and put it on the web. Hope the story gets traction. Option 3: Do both. That works best.

Breathing and Metaphors

Breathe in, breathe out. 20,000 times a day on average. It’s a metaphor for your life. When you are young and ambitious, you breathe in by getting money, sex, people, children, possesions, profit, and experiences. When you are old, you breathe out by giving everything away – your daughter to a husband, your home for a condo, your money for others, your time through donation, your energy for someone or something else. People who find themselves early in life, breathe in faster, and out sooner. Sometimes we go through a few cycles of this.

Beautiful video by Erik Wernquist

Beautiful beautiful beautiful beautiful beautiful
http://vimeo.com/108650530

“For all its material advantages, the sedentary life has left us edgy, unfulfilled. Even after 400 generations in villages and cities, we haven’t forgotten. The open road still softly calls, like a nearly forgotten song of childhood. We invest far-off places with a certain romance. This appeal, I suspect, has been meticulously crafted by natural selection as an essential element in our survival. Long summers, mild winters, rich harvests, plentiful game—none of them lasts forever. Your own life, or your band’s, or even your species’ might be owed to a restless few—drawn, by a craving they can hardly articulate or understand, to undiscovered lands and new worlds.

Herman Melville, in Moby Dick, spoke for wanderers in all epochs and meridians: “I am tormented with an everlasting itch for things remote. I love to sail forbidden seas…”

Maybe it’s a little early. Maybe the time is not quite yet. But those other worlds— promising untold opportunities—beckon.

Silently, they orbit the Sun, waiting”

Wanderers – a short film by Erik Wernquist from Erik Wernquist on Vimeo.

If by Rudyard Kipling

If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:

If you can dream – and not make dreams your master;
If you can think – and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,
Or walk with Kings – nor lose the common touch,
if neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And – which is more – you’ll be a Man, my son!